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28 Feb

How Often Should I Redesign My Website?

Aren’t new beginnings exciting? A brand new business, opening a new location, launching a new kind of services with your preexisting venture, they’re all new ways to boost fresh air into your business and keep things fresh and current. This might be something you always keep in mind, but have you considered these might also apply to your business’ website?

The Internet is a fast-paced space, and that’s an understatement. Everything seems to change at the speed of light online.  It seems like every day there’s a new way to get things done, a new platform to share pictures or information, a new social network that connects entrepreneurs. It’s an exciting time to be online, but this comes with its own set of troubles.

Since everything happens so fast, the general look of any given website seems to grow old and dated rather quickly. Add-ons, which are technical tools to make a site look a certain way or do things like display photo galleries, set up an online store or receive donations need to be updated from time to time, otherwise they might be rendered obsolete and stop working altogether, leaving your website ─and business─ hanging with no foreseeable remedy in the near future.

Think, for example, about the time when smartphones became a big deal. People starting to browse for shops or services on their phones rather than using their laptops. Since they were on the go, it just made sense. How many businesses lost a potential client because their website wouldn’t work well on such a small screen? No matter how great their services were or how close to their location that person was, the fact that the website was unusable from a small smartphone screen was enough for them to take their business elsewhere. That’s why it is crucial to stay on top on things.

What’s the key, then, to keep a perfectly functional, fresh and current website up and running without spending a fortune? How often should you consider having your website refreshed?

Here at Clicks and Mortar we know a couple of things about staying fresh and current. It is our main goal to build websites that will be innovative, resourceful and operational for a long time. However, since we are aware of just how fast everything moves online, all of our plans offer a full website refresh every three years, completely free of charge. We’ll make sure we keep the tech side up and running and you can take the time to decide if you want to change the general look and feel of your website or just go for some nips and tucks here and there at no additional cost. This way, you can stay on top of your game without going through the hassle of having to set things up again or even worse: realizing that your website is not working with all the new technical gadgets in the market.

Interested? Get it touch with us so we can get going!


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